{ "schemaVersion": 1, "title": "Quaerion: observações de Answer Intelligence em interfaces de consumo — 4 de outubro de 2026", "publisher": "Quaerion", "studyType": "Estudo observacional próprio, com assistência de IA; Quaerion é autora e objeto. Sem validação independente.", "collectedOn": "2026-10-04", "publishedOn": "2026-10-04", "language": "pt-BR", "marketRequested": "Brasil", "universalScore": null, "rawRecordsPublic": false, "disclosure": "Esta versão contém perguntas, método e contagens revisadas. Respostas integrais, capturas e identificadores de conta ou sessão permanecem locais; a publicação agregada não permite auditar integralmente cada classificação.", "definitions": { "resolved_entity_mentions": "Identificação da entidade Quaerion no corpo da resposta, revisada no contexto. Nos resultados orgânicos, observar separadamente o domínio oficial.", "explicit_recommendations": "Indicação favorável como opção para a necessidade, sustentada pelo texto. Alternativas condicionais podem contar; mera descrição não basta. Não se aplica a resultados orgânicos.", "official_target_citation": "Resposta generativa válida com pelo menos uma URL visível em quaerion.com.br (incluindo subdomínios) ou quaerion.blog. Não certifica suporte factual ou recomendação.", "official_target_organic_result": "Consulta válida com domínio oficial entre até dez URLs orgânicas distintas disponíveis na primeira página; anúncios e módulos excluídos.", "denominator": "Respostas válidas classificadas para a métrica; desconhecidos e falhas não são zeros. Uma recusa completa é resposta válida." }, "method": { "plannedRepetitionsPerPromptAndSurface": 10, "order": [ "P1", "P2", "P3" ], "promptSelection": "Seleção intencional de três perguntas sobre serviços especializados por bateria, congeladas antes da coleta. As perguntas solicitam nomes de empresas ou consultorias sem fornecer o nome Quaerion; as respostas contêm menções e recomendações à marca.", "context": "Nova consulta ou conversa por tentativa, sem substituir resultados desfavoráveis; somente interfaces normais dos produtos, sem equivalência inferida a APIs.", "review": "Classificação semântica contextual de menção e recomendação; fontes visíveis registradas separadamente. Não é validação factual integral das afirmações produzidas pelos modelos.", "conditions": [ "ChatGPT: GPT-5.6 Sol, raciocínio Alta, conforme a interface; conversas temporárias com personalização desativada. Astra foi usado na revisão assistida, não como interface pesquisada.", "Google Search integrado: 29 consultas válidas com confirmação de resultados não personalizados. No diagnóstico dos componentes, somente duas de 30 têm essa confirmação; 28 permanecem desconhecidas.", "AI Mode: personalização e modelo desconhecidos. Rótulo Pro não identifica o modelo; fontes visíveis não comprovam uma nova etapa de busca.", "Gemini: modo Flash observado, personalização desconhecida. Recusas completas foram preservadas como válidas.", "Perplexity: nove respostas válidas no diagnóstico dos componentes, seguidas de limite de uso. Bateria integrada indisponível por essa limitação, sem repetição de acesso. Claude indisponível por limite de uso." ] }, "limitations": [ "As perguntas, a língua, a região solicitada, a sessão e a janela temporal limitam a inferência. Repetições próximas podem compartilhar índice e resultados e não são compradores independentes.", "P2 integrado pergunta explicitamente por Answer Intelligence integrando AEO, AIO e GEO, sem fornecer o nome Quaerion. Mede a presença da marca nessa consulta sobre a categoria; não é uma consulta sem contexto de setor.", "Baterias e superfícies permanecem separadas. Não comparar como antes/depois nem calcular aumento percentual entre perguntas diferentes ou um score universal.", "Não mede participação de mercado, liderança, indexação, tráfego, vendas ou efeito causal das alterações do site.", "Algumas respostas usam definições distintas de AIO e alegações de primazia ou garantias não verificadas. Presença e recomendação não certificam descrição factual correta.", "Somente URLs efetivamente visíveis foram contadas; indicadores +N não revelados não geraram URLs presumidas.", "No AI Overview integrado P3-r10, Quaerion aparece como alternativa condicional a avaliar, fora das três consultorias principais. Conta como indicação favorável, sem equivaler a primeira escolha." ], "studies": [ { "id": "quaerion-answer-intelligence-consumer-2026-10-04", "role": "primary", "label": "Oferta integrada de Answer Intelligence", "protocolSha256": "8bc8cae9ade3637740e367f2020d943780fb0fe053a7ada24199080ef3a6e4c1", "prompts": [ { "id": "P1", "text": "Quais empresas brasileiras oferecem uma solução integrada de AEO (Answer Engine Optimization), AIO (AI Optimization) e GEO (Generative Engine Optimization) para uma marca ser compreendida, citada e recomendada por sistemas de IA? Cite nomes e explique os critérios da indicação." }, { "id": "P2", "text": "Quais empresas brasileiras atuam em Answer Intelligence, integrando AEO, AIO e GEO em uma oferta completa? Cite nomes, descreva a abordagem e explique os critérios da indicação." }, { "id": "P3", "text": "Quais consultorias brasileiras você recomenda para contratar uma estratégia completa que reúna AEO, AIO e GEO, incluindo diagnóstico, organização de informações e medição de menções e citações em IA? Cite nomes e justifique a seleção." } ], "operationalCounts": { "plannedObservations": 210, "recordedObservations": 150, "validObservations": 147, "physicalQueryGroups": 120 }, "exclusions": [ "P1-r01 Google Search recebeu por erro o prompt da bateria anterior; seus recortes orgânico e AIO são invalid_conditions, preservados e não substituídos.", "P2-r05 AI Overview tem completude não demonstrada e é truncated; o orgânico pareado continua válido." ], "groups": [ { "surface_id": "chatgpt", "label": "ChatGPT web", "response_type": "generative", "prompt_id": "P1", "planned": 10, "recorded": 10, "submitted": 10, "missing_records": 0, "status_counts": { "valid": 10, "technical_error": 0, "unavailable": 0, "truncated": 0, "no_generative_answer": 0, "invalid_conditions": 0 }, "valid_responses": 10, "response_outcome_counts": { "answer": 10, "refusal": 0, "abstention": 0, "unknown": 0 }, "resolved_entity_mentions": { "count": 9, "denominator": 10, "unreviewed": 0 }, "explicit_recommendations": 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diagnósticos isolados e de outros monitoramentos.", "newCollection": false, "originalPromptsUnchanged": true, "originalCountsUnchanged": true }, "scope": { "focus": [ "Answer Intelligence", "AEO", "AIO", "GEO" ], "intent": "Identificar empresas e consultorias brasileiras para os serviços especializados descritos nas perguntas literais, não agências de marketing em geral.", "brandNamedInPrompts": false }, "interpretation": { "promptsVersusAnswers": "A ausência do nome Quaerion nas perguntas não significa ausência nas respostas. O estudo registra menções e recomendações favoráveis à Quaerion.", "separateStudies": "Os rótulos P1, P2 e P3 são locais a cada bateria. A pergunta P2 do estudo integrado é sobre Answer Intelligence integrando AEO, AIO e GEO; a P2 do diagnóstico dos componentes é sobre GEO isolado. Não intercambiar seus resultados.", "repetitions": "Dez tentativas planejadas por pergunta e interface; trinta ao somar as três perguntas por interface. Não são trinta execuções por pergunta e interface.", "externalComparison": "Comparações exigem perguntas, idioma, mercado, datas, interface, configuração de busca e métrica compatíveis. Um zero em outro monitoramento não comprova ausência global nem invalida menções registradas neste recorte; estas observações também não determinam o resultado de outro período." } }